LPGA Tour Event – Asahi Ryokuken Championship

(Augusta, GA)
For our corporate client Asahi Ryokuken, we took on the challenge of marketing and branding the company’s new business in the United States. As the exclusive Asahi Ryokuken branch in the US, we were charged with finding the right sports property and event to sponsor.
After research and much discussion about the LPGA Tour and its tournaments, we felt the demographic would be quite similar to our target market, thus executing a very successful sponsorship agreement for the 2001 and 2002 Asahi Ryokuken Championship.